Marketing uses numerous terminologies and concepts that without making a closer look or studying things a little bit more, you can easily get lost with all the ideas when all you really want is to attract your customers and increase your sales. However, things are not as simple as that. You need to employ strategies such as inbound and content marketing to guide your prospects to your product. But first, we need to understand the difference of the two and how their interplay.
Inbound marketing utilizes various strategies and methodologies to better fit their product to the shopping needs of buyers including the way they shop. Based on studies, consumers do not want to be interrupted which is why, outbound marketing strategy is no longer as popular as before. Based on this finding, marketing experts came up with the idea of inbound marketing. The strategy is about helping companies to be found by prospects who might be looking for their offered products or services. Inbound marketing can involve various strategies such as content marketing, search engine optimization and AdWords, among others.
When your product or services was already found by your prospects through SEO, they will be guided to your blog or webpage and there, your prospects need to find something useful and relevant for them to be engaged, turned into leads and eventually be converted into customers and ultimately, promoters. The main difference of inbound and content marketing is that while inbound marketing uses various strategies, content marketing focuses on what you will place in your webpage for it to be interesting to site visitors and more importantly, convert their interest into customer action. Content marketing may involve creating blog articles, content for social media accounts or pages, eBooks and other relevant things found on your website.
The Relationship of the Two
To put it simply, content marketing is one of the many components of inbound marketing. To strengthen your campaign, you need to make inbound and content marketing work together as one may not function well without the other.